Publisher Terms Addendum

This Addendum applies to every Customer that integrates the Surfacedd SDK into an AI application (a "Publisher"). It overlays the Master Services Agreement at /legal/terms (the "MSA"), the Acceptable Use Policy at /legal/aup, and the Data Processing Addendum at /legal/dpa.

Surfacedd grants the Publisher a non-exclusive, non-transferable, revocable, worldwide license to download and integrate the SDK into the Publisher\u2019s AI application for the purpose of serving Sponsored Surfaces under this Addendum. The Publisher may not sublicense, reverse engineer, decompile, or create derivative works of the SDK except to the extent permitted by law. The SDK is made available in the frameworks listed at /sdk.

The Publisher will integrate the SDK in accordance with the documentation and the minimum implementation standard published by Surfacedd, including correct initialization, use of the appropriate per-platform component, secure storage of the App ID, and prompt upgrades when Surfacedd deprecates a version. The Publisher will not implement the SDK in a manner that circumvents brand-safety controls, disclosure requirements, or IVT filters.

The Publisher will render the "Sponsored" label (or the equivalent audible cue for voice Surfaces) as provided by the SDK. Specifically, the Publisher will:

• Keep the label visible and proximate to the Sponsored Surface during its entire display duration.
• Not modify, obscure, truncate, or restyle the label in a way that reduces its prominence.
• Render the "Why am I seeing this?" transparency affordance that the SDK provides, or a functionally equivalent affordance approved by Surfacedd.
• For voice Surfaces, play the spoken disclosure at the start of the sponsored segment rather than after.
• Not interleave Sponsored Surface content inside otherwise organic AI output in a way that implies the sponsored content is part of the model\u2019s answer.

The Publisher acknowledges that, where it deploys an AI system that interacts directly with natural persons or generates synthetic text, audio, image, or video content published to the public, the Publisher is a "deployer" under Article 50 of Regulation (EU) 2024/1689 (the "EU AI Act") and is solely responsible for ensuring that users are informed they are interacting with an AI system and that artificially generated content is appropriately labeled. Surfacedd provides the "Sponsored" label mechanics through the SDK, which the Publisher must render as provided, but Surfacedd is not the deployer and does not assume the deployer\u2019s obligations. The Publisher will cooperate reasonably if Surfacedd updates the SDK to support additional machine-readable disclosure metadata (for example, consistent with the European Commission\u2019s Code of Practice on AI Labelling and Transparency).

The Publisher will not (a) implement auto-refresh of Sponsored Surfaces more frequently than Surfacedd permits; (b) stack multiple Sponsored Surfaces such that they overlap or are not individually visible; (c) insert Sponsored Surfaces mid-sentence inside model output; (d) cause Sponsored Surfaces to appear in response to queries that did not trigger an ad request; or (e) otherwise manipulate the surrounding UX to make sponsored content appear organic. The Publisher may offer an opt-out path (for example, through a subscription tier) for end users who do not want to see Sponsored Surfaces, and may pass a subscriber flag to the SDK to suppress or reduce the frequency of Sponsored Surfaces for those users.

The Publisher\u2019s AI application must comply with the Acceptable Use Policy and applicable law. Prohibited content categories apply to the application itself independent of the Sponsored Surfaces placed in it, including (without limitation) CSAM (absolute prohibition), illegal goods or services, incitement or targeted harassment, content that impersonates identifiable persons or brands without authorization, and content directed at minors under the thresholds described in the AUP. Surfacedd may audit the Publisher\u2019s application on reasonable notice, and may suspend or terminate the Publisher\u2019s access to the Platform where a breach is identified and not cured within 10 days (or immediately, in cases involving CSAM, sanctions, systemic IVT, or brand-safety breaches).

To match a Sponsored Surface, the Publisher transmits transient Query Context (the end user\u2019s current prompt or a summarized intent signal) to the Surfacedd API at the moment of the ad request. The Publisher represents and warrants that it has provided all notices and obtained any consents required under the GDPR, the UK GDPR, the CCPA and other US state privacy laws, the India DPDP Act, the Singapore PDPA, and the Brazil LGPD for the transmission of Query Context to Surfacedd. Surfacedd processes Query Context transiently and purges it in identifiable form within 24 hours of the match event as described in the Privacy Policy.

Controllership. For the transmission event, the Publisher is the controller (or equivalent role) in its own right with respect to end-user data. For Surfacedd\u2019s processing on behalf of its own legitimate interest in ad matching, Surfacedd is an independent controller consistent with the EDPB\u2019s Code of Conduct on Data Processing in Advertising Activities. The two controllers are not joint controllers.

The Publisher will surface, in its own privacy notice or equivalent end-user disclosure, a link to Surfacedd\u2019s Privacy Policy at /legal/privacy together with a brief plain-language statement that sponsored content may appear inside the Publisher\u2019s application. Surfacedd will provide reasonable drafting guidance on request.

The Publisher earns 60% of net advertiser revenue attributable to Sponsored Surfaces served through the Publisher\u2019s integration (the "Publisher Share"), subject to the clawback rules in Section 11. Surfacedd retains the remaining 40%, which covers ad-matching infrastructure, advertiser billing and collection, IVT detection, fraud prevention, support, and platform operations.

• Payout schedule. Net-60 after Surfacedd\u2019s collection of the corresponding advertiser invoice.
• Minimum threshold. $50. Earnings below the threshold roll over to the next payout cycle.
• Payment method. Stripe Connect. The Publisher must complete Stripe\u2019s KYC flow, provide the appropriate tax form, and maintain a valid payout destination.
• Currency. USD by default; Stripe Connect may convert to the Publisher\u2019s local currency at Stripe\u2019s then-current rate.
• Taxes. The Publisher is responsible for tax reporting and withholding per MSA Section 9.

If an advertiser chargeback, credit under the Advertiser Terms Section 10 (IVT), or post-hoc investigation determines that impressions or clicks attributed to the Publisher were invalid, Surfacedd may claw back the corresponding Publisher Share from pending or future payouts. Publishers responsible for systemic IVT may be suspended immediately under MSA Section 12 and terminated for cause under MSA Section 10. Surfacedd will provide a summary of the clawback basis on request and will not claw back ordinary good-faith traffic.

The Surfacedd dashboard reports impressions, clicks, earnings, effective RPM, and payout status in real time for the Publisher. Support is provided at the tier specified on the Order Form or through the community channel for self-serve Publishers. Surfacedd does not commit to a service-level agreement beyond the commercially reasonable best-effort standard unless a paid support tier is in effect.

The Publisher represents and warrants that (a) it has the authority to integrate the SDK into its application; (b) the application does not contain malware, does not violate the rights of third parties, and does not include CSAM or content otherwise prohibited by this Addendum, the AUP, or applicable law; (c) the Publisher complies with laws applicable to its operation, including the EU AI Act where applicable and any IAB Tech Lab AI Content Monetization Protocols (CoMP) standards it adopts or is required to observe.

Surfacedd may terminate this Addendum immediately for fraud, systemic IVT, brand-safety breach, CSAM presence, or sanctions match, and may withhold pending payouts pending investigation of those matters. Ordinary termination follows MSA Section 10.