Advertiser Terms Addendum

This Addendum applies to every Customer that purchases sponsored-surface inventory through Surfacedd (an "Advertiser"). It overlays the Master Services Agreement at /legal/terms (the "MSA"), which is incorporated by reference. The Acceptable Use Policy at /legal/aup and the Data Processing Addendum at /legal/dpa also apply. In the event of conflict, the order of precedence in MSA Section 23 governs.

Managed campaigns are documented through Insertion Orders ("IOs") that specify flight dates, budget, pricing model (CPM, CPC, CPA, or hybrid), targeting, and any agreed third-party verification. IOs follow the structure of the IAB and 4A\u2019s Standard Terms and Conditions for Internet Advertising (v3) to the extent consistent with this Addendum; where the two conflict, this Addendum controls. Self-serve campaigns operate without an IO under the settings chosen in the dashboard, which are binding.

Surfacedd delivers contextually matched sponsored surfaces. Advertisers may specify:

• Category inclusions and exclusions aligned to the IAB Content Taxonomy v3.
• Brand-safety tier (Conservative, Standard, or Open) determining adjacency risk tolerance.
• Publisher allow-lists and block-lists.
• Geographic targeting at country level (subcountry targeting not guaranteed).
• Language and device-class filters.

Advertisers may not target sensitive audiences prohibited by applicable law (including advertising regulated verticals to minors) or attempt to infer or target individual end users.

All creative must be truthful, not misleading, and compliant with the Federal Trade Commission Act Section 5, applicable advertising laws, the EU Unfair Commercial Practices Directive where applicable, and platform-specific rules of the Publisher AI applications in which the Sponsored Surfaces are rendered. Advertiser\u2019s landing pages must substantiate claims made in the creative (landing-page parity), comply with accessibility standards, and must not load malware, trigger forced downloads, or deploy dark patterns. Regulated categories (finance, health, crypto, gambling, alcohol, supplements, legal services) require documentation of the regulatory basis for claims made; Surfacedd may require substantiation.

The prohibited categories in the Acceptable Use Policy apply, including (without limitation) illegal goods and services, weapons where prohibited, adult content, CSAM (absolute prohibition), hate and incitement, and promotion of discriminatory practices. Additional categories may be restricted on a jurisdictional basis. Surfacedd reserves the right to reject, pause, or remove any creative or landing page that breaches this Addendum, the AUP, or applicable law. Pausing for policy review is not a breach by Surfacedd.

The Advertiser represents and warrants that it owns, or has valid licenses for, all intellectual property in its creative, landing pages, trademarks, and underlying claims, and that use by Surfacedd and Publishers in accordance with the Services does not infringe third-party rights. The Advertiser will indemnify Surfacedd for any third-party claim to the contrary, under MSA Section 15.

The Advertiser retains all rights in its creative, targeting inputs, and any first-party audience or conversion data it provides. The Advertiser grants Surfacedd a non-exclusive, worldwide, royalty-free license to use that data solely to deliver, optimize, measure, and bill the campaign and to protect the integrity of the network (for example, IVT and fraud detection). Surfacedd will not sell Advertiser data, combine it with another Advertiser\u2019s data in a manner that discloses competitive information, or use it to train foundation models.

Fees are set on the Insertion Order (managed) or the dashboard (self-serve). Pricing models include CPM (cost per mille), CPC (cost per click), CPA (cost per action), and hybrid variants. Auction mechanics and bid-data handling are described in the dashboard documentation. Self-serve campaigns are prepaid or billed to a payment method held on file with Stripe. Managed campaigns may be invoiced net-30 to pre-qualified Advertisers subject to credit review. Surfacedd may set, adjust, or revoke credit limits at its discretion.

Overdue amounts accrue interest under MSA Section 8. Surfacedd may pause delivery on any campaign for which invoices remain unpaid after notice and cure.

Fees are non-refundable except for (a) IVT credits issued under Section 10, (b) documented Surfacedd error, or (c) as otherwise required by law. Invoice disputes must be raised in good faith within 30 days of the invoice date; the Advertiser must identify the specific items in dispute and pay the undisputed amount by the due date. Stripe chargebacks are passed through: unsuccessful chargebacks may result in a Stripe-assessed fee and, in the case of repeated chargebacks, suspension and termination for cause under MSA Section 10.

Surfacedd defines Invalid Traffic consistent with the IAB/MRC Invalid Traffic Detection and Filtration Guidelines, and applies either General Invalid Traffic or Sophisticated Invalid Traffic filters. Where Surfacedd identifies IVT after billing, Surfacedd will issue a credit equal to the net media cost of that IVT against a future invoice. Credits are the Advertiser\u2019s sole and exclusive remedy for IVT. Surfacedd is not obligated to credit IVT caused by the Advertiser, its agents, or its affiliates. Where the Advertiser engages a third-party verification vendor, discrepancies are reconciled under a method agreed in the Insertion Order.

Surfacedd\u2019s dashboard is the sole measurement of record for impressions, clicks, conversions, spend, and Share of Placement, unless the Insertion Order specifies a third-party MRC-accredited verification vendor. Where a third-party vendor is used, discrepancies are resolved in favor of the vendor\u2019s data only if the vendor\u2019s methodology is disclosed and accepted by Surfacedd in writing. In the absence of agreed third-party measurement, Surfacedd\u2019s data governs.

Surfacedd may identify the Advertiser as a customer and use the Advertiser\u2019s name and logo on marketing materials and its website. Advertisers may opt out at any time by emailing [email protected], after which Surfacedd will remove the reference within 30 days.

Fees are exclusive of VAT, GST, sales, use, excise, and withholding taxes, which are the Advertiser\u2019s responsibility per MSA Section 9. Where Surfacedd is required to collect indirect tax in the Advertiser\u2019s jurisdiction, it will do so and remit accordingly. Where withholding is required, the Advertiser will provide the corresponding certificate and gross up the payment unless the MSA provides otherwise.