Category
AI Platforms
Platform-specific guides for advertising on Google AI, Copilot, and other AI products.
6 articles
AI Search Advertising
AI search is replacing some share of traditional search. Advertising inside AI search products looks different — disclosed Surfaces, contextual matching, no clicks.
Gemini Ads: The Advertiser's Guide
Google has started placing sponsored content in Gemini's answer flow. Here's the shape of the product and what advertisers should know.
Perplexity Ads, Explained
Perplexity placed sponsored questions and related-content ads into its answer UI. Here is what they are, how they're priced, and how they perform.
Perplexity Advertising: What Brands Need to Know in 2026
Perplexity abandoned advertising in February 2026. Learn what happened, why it matters, and how brands can still appear in Perplexity's AI-generated answers.
Google AI Overviews Advertising: How Ads Work in AI Search
25.5% of Google AI Overviews now contain ads, up 394% YoY. Learn how ads work in AI Overviews, what they cost, and how to appear in Google's AI search results.
Where to Advertise in AI: Every Platform Compared (2026)
Every AI advertising platform compared: ChatGPT, Google AI Overviews, Microsoft Copilot, and third-party AI ad networks. Pricing, reach, and format details.