Category
AEO & GEO
Answer Engine Optimization and Generative Engine Optimization strategies for brands.
8 articles
AEO vs Paid Placement: Two Different Jobs
Answer Engine Optimization and paid Surface placement solve different problems. Here is the honest line between them.
Can You Pay to Be Mentioned by ChatGPT? The Honest Answer
No, not organically. Here is what you can buy, what you can't, and which networks sell which.
GEO vs Agent Ad Networks: Two Layers of the Same Stack
Generative Engine Optimization helps you get cited. Agent ad networks place disclosed Surfaces. Both matter; they do different things.
How to Get Your Brand Mentioned by AI, Honestly
The legitimate playbook: Answer Engine Optimization for organic, disclosed Surfaces for paid. No guaranteed-mention scams.
I Stopped Doing AEO and Bought the Placement Instead
An opinion essay on when to shift budget from organic AEO to paid Surfaces — and when not to.
Sponsored ChatGPT Mentions: What's Real, What's Sold, What's Not
A map of what can actually be purchased in the ChatGPT ecosystem, and what vendors are lying about.
How to Show Up in AI Answers: Organic + Paid Strategies
Two strategies to show up in AI-generated answers: organic Answer Engine Optimization and paid AI advertising. Both approaches explained with actionable steps.
Answer Engine Optimization (AEO): The Complete Brand Guide for 2026
Answer Engine Optimization (AEO) is how brands appear in AI-generated answers. 15 proven tactics plus how paid AI advertising complements organic AEO strategy.